At My Choice Hair, the primary focus is hair replacement, which includes men and women; these customers can order a basic hair replacement product as well as a fully customized top of the line product. Once a customer purchases a product, they will be encouraged to sign up for the on-going service contract to make sure their hair replacement product stays well-maintained. The customer will typically schedule an appointment every two months to ensure that they are looking their best.

Beginning in Ft. Lauderdale, Florida, My Choice Hair will expand across the United States in a planned expansion within targeted and defined regional markets. My Choice Hair is a new name but Okyo Sthair has been in this field for decades. The New Concepts business is run and operated by the Managing Director of the Franchisor Organization and has a history of strong growth as well as many satisfied customers. The South Florida headquarters will be the setting for new franchisee training and will show very well to prospective franchisees at a formalized Discovery Day.


Interested in this opportunity to own your own a My Choice Hair franchise? Complete the form today to get started today!

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My Choice Hair's mission is to offer the most versatile and advanced hair replacement products available and the best service combined with a wealth of experience and up to date training.


My Choice Hair achieves a very strong return on investment in comparison to the rest of the hair replacement services industry, and the franchise industry in general. With the implementation of a structured and systemized business model, the growth achieved by My Choice Hair in several markets across the U.S. has been significant and impressive.

My Choice Hair management team will offer unrivaled training and support to each franchisee as they join the My Choice Hair family. The company's operating model is simple and has been structured with well-defined processes and reordering systems in place, allowing for ease of replication. Initial training will be held at the headquarters in South Florida.

My Choice Hair sits in a great position in the franchise market with a strong operating model in place and a strong differentiation from the rest of the hair replacement businesses in the franchise marketplace. My Choice Hair is the high-performing exception within a very lucrative and growing industry.



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Want to become your own boss? Complete the form today for more detailed information on franchising with us.

Meet with us. We'll share our story, introduce you to our team, and show you how easy our model is to duplicate and scale.

Once approved, you will be ready to open your own franchise! Training and assistance is ongoing.


My Choice Hair is a hair replacement company established in 2017 by Okyo Sthair. It is based on their affiliate business New Concepts Hair by Sthair that creates hair replacement products and Cranial Prosthesis for people struggling with hair loss of all kinds. Based on almost 50 years of combined experience in the industry, My Choice Hair is now recognized as one of the top hair replacement companies in the country and has helped hundreds of customers suffering from alopecia, chemotherapy hair loss, and more.

During their first visit, customers are usually surprised at the level of dedication and service they receive, which keeps them coming back and often times, results in them becoming a customer for life. Often times, guests will comment on the exceedingly great value for the on-going services as well. Its clients and their overall experience are of utmost importance as each person is treated with courtesy and respect with a dedication to make sure they always feel welcome and that their goals are met.

My Choice Hair offers salon owners, stylists, and entrepreneurs everywhere a successful turnkey operation to using professional techniques, discounted quality products and equipment. My Choice Hair has outlined an extensive training program where they provide all of the

This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption.